Success Stories and Test Cases
KAPPA NORTH AMERICA
-Digital Strategy, Paid Social, Brand Management, E-Com, CRM
Introduced Kappa's DTC program in North America where we repositioned the brand for consumers. We focused on creating culture and community through digital platforms which was amplified during pandemic. Our focus was a blend of paid social, digital strategy, and CRM automation. This drove 3 straight years of triple digit revenue growth while Gen Z consumership tripled, and our womens business grew by 200%.
DESERT GLOW
-Experiential, Event Production, Digital Marketing, Brand Partnerships
I partnered with Ctrl Collective Los Angeles to produce a 3,000 person event with Nylon & Bacardi at Lago Vista Ranch. This satellite Coachella event included music headliners like A-Trak and Autograph, 5 open bars provided by Bacardi, festival level sound & light production, activations that spanned over an acre, media mentions on LA Weekly and Nylon, top tier staging and production, and over 2,000 pieces of UGC.
CALIVA
-Influencer marketing, digital strategy, brand partnerships
Caliva wanted to elevate a new conversation around cannabis use that highlighted their new delivery service and product. We partnered Grammy nominated writers, celebrity stylists, and lifestyle authors to tell a whole different story about cannabis. This campaign drove over 3 million views within the Los Angeles area, and made Caliva the best choice for active lifestyle consumers.