top of page

Professional Summary

I'm a creative and cross functional marketer, who believes in harnessing the power of culture. I bring over fifteen years of experience in marketing, digital strategy, e-commerce, social media, influencer marketing, and live events. I am adept at creating efficient, successful campaigns, aimed at growing overall brand connection and revenue. I'm experienced in leading teams across the business to meet and exceed goals, and have 6 years of doing so remotely. I don't just see analytics as numbers on an CSV, I see humans and behavior.

Expertise

Brand Growth  Digital Strategy 
Paid Social & Programmatic 

 Culture Marketing   Social Media

Influencer Marketing   Events & Experiential  Creative Partnerships Web3 & Blockchain

Work Experience

2019-2021

Head of Marketing

Cintex INT - Kappa Canada

  • • Spearheaded digital strategy, social media, paid social, SMS, e-mail, and e-com marketing for our whole portfolio - DTC sector grew 500%+ nationally in 2019, with a 140%+ increase in 2020 in spite of COVID.
    • Created brand partnerships with influencers, athletes, and celebrities driving 10-20 million views/impressions in Canada per quarter.
    • Oversaw and managed marketing budgets in the millions across all forms of marketing.
    • Produced and collaborated on experiential activations with TIFF, FVDED In the Park, Breakout Festival, and more.
    • Oversaw and managed in store sell through strategies with retail partners such as Footlocker, Simons, Boathouse, etc.
    • Directed major retailer relationships and digital campaigns  with Footlocker, Nordstrom, Boathouse, Simons, and more. All co-op campaigns averaged 500% ROA across all campaigns.
    • Led and optimized e-commerce SOP, and Shopify platform leading to a sub 5% average return rate, 120% increase in AOV, and 160% increase in returning customers.
    • Developed, and managed an online customer service team dedicated to online chat queries. This lead to the channel increasing profitability by 300% and driving retention.

2018-2019

Director of Marketing 
The FNDTN - Kappa USA & K-Way USA

  • • Created and executed DTC program quickly driving a 400% increase in online sales within first 3 months.
    • Led brand partnerships with celebrities, athletes, and influencers driving immediate growth in new consumers and revenue.
    • Produced and collaborated on experiential activations with Complexcon, Art Basel, Disney, etc.
    • Directed major retailer relationships and campaigns  with Pacsun, Nordstrom, Champs, Shoe Palace, Disney and more.
    • Redeveloped Ecom, and DTC platforms to increase revenue, AOV (26% growth), retention (70% growth), and decreasing bounce rate (31% decrease).
    • Produced editorial content for seasonal launches, social content, PR, and our product catalogue.
    • Managed PR directives that garnered mentions in GQ, Complex, Nylon, Forbes, Highsnobiety, with a 40% growth in overall mentions. 

2016-2018

Marketing Director & Founder  

Launch Party

  • • Created and executed DTC program quickly driving a 400% increase in online sales within first 3 months.
    • Led brand partnerships with celebrities, athletes, and influencers driving immediate growth in new consumers and revenue.
    • Produced and collaborated on experiential activations with Complexcon, Art Basel, Disney, etc.
    • Directed major retailer relationships and campaigns  with Pacsun, Nordstrom, Champs, Shoe Palace, Disney and more.
    • Redeveloped Ecom, and DTC platforms to increase revenue, AOV (26% growth), retention (70% growth), and decreasing bounce rate (31% decrease).
    • Produced editorial content for seasonal launches, social content, PR, and our product catalogue.
    • Managed PR directives that garnered mentions in GQ, Complex, Nylon, Forbes, Highsnobiety, with a 40% growth in overall mentions. 

2014-2017

 Artist Manager & Marketing Director

 Rubix Management 

  • Led and executed overall brand, release schedules, and touring strategy for artists like Mt.Eden (Ultra/Sony), Stooki Sound (Mad Decent), tyDi (Universal), and VenessaMichaels.

  • Signed artists to major agencies for touring representation such as United Talent Agency, Paradigm Talent Agency, William Morris-Endeavor, and Primary Talent (UK)

  • Pitched, and signed music to labels like Warner Music, Sony Music, Ultra Music, Dim Mak, Mad Decent, and others.

  • Oversaw and resourced creative for releases, touring collateral, press, and merch

  • Strategized, and executed social, digital, E-Com, and traditional marketing strategies that supported world tours, merchandise roll outs, music sales, and brand growth. This included PR mentions from Billboard, Forbes, The Fader, and Complex.

  • Produced activations and consumer studies for Burger King (Southwest Line) and K-Swiss Footwear (50th Anniversary at SXSW)

  • Tens of thousands of tickets across North America, Europe, Australia, New Zealand, China, Japan, and South Korea
     

2005-2013

Event Producer

Closed Curtain Productions

  • Produced small to large scale music events in Southeast Michigan, and Northwest Ohio.

  • Worked with talent agencies such as WME, APA, CAA, and The Agency Group to obtain headlining talent.

  • Obtained and contracted venues from 200-15,000 person capacities.

  • Managed and led all marketing to sell tens of thousands of tickets during this time period.

  • Staffed and managed promotional teams, stage teams, security teams, and A/V.

  • Designed all promotional period for events such as flyers, tickets, and in venue promotional materials.

bottom of page